While backlinks from such sites are most often marked as “nofollow” or “sponsored”, the benefits you get from putting your business out there are hard to ignore. A link from an old and reputable source such as Backlinko is infinitely more valuable than a link from a small startup that just went online a few months ago. As their names suggest, exact match anchor texts include the specific target keyword of the page that’s being linked to.
Influencer marketing
Listing your business in local directories boosts your off-page SEO. These directories act as an online hub for businesses in your area. This builds trust with search engines and reinforces your brand’s credibility. Social media platforms allow you to share valuable content from your website. When reputable profiles share your content, it increases your website’s authority.
JetRank’s Proven Local SEO Expertise
- Active engagement on social media platforms can expand your brand’s reach and drive traffic your way.
- A few high-quality backlinks from reputable sites can have a greater impact than numerous low-quality links.
- This backlink gives our site significant authority (via PageRank), which benefits our rankings and organic traffic.
- On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results.
Shai Aharony tested the effect that stock images had on Google rankings. And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on.
Thanks to ongoing Google updates, content is better than it ever was before. Write an even better article on your site, then ask those publishers to update the broken link to your new page instead. You’ll improve their user experience and boost your own SEO off-page optimization signals. If your company has a number of brand mentions on other web pages, reach out and request the addition of a link to your site. That’s often the most effective link building tactic and it greatly improves your SEO.
Organizing events improve your brand presence by showcasing your expertise and involvement in the community. It also provides an opportunity to network with influencers and local businesses, which can lead to more backlinks and partnerships. The buzz generated from events encourages attendees to share their experiences online, creating user-generated content that boosts SEO.
Mastering off-page SEO is essential for website owners and webmasters looking to improve their SERP rankings. Implementing off-page optimization techniques such as link building, guest posting, BHS Links press releases, and more, increases your chances to rank higher in Google. Social media has evolved from being merely a platform for personal connections to a powerful tool for off-page SEO and online brand presence. When users engage with your content, share it, or mention your brand, it sends positive signals to search engines like Google that your website is valuable to users. High-authority, relevant, and natural backlinks from reputable sources carry the most weight. In contrast, spammy or low-quality backlinks can harm your site’s reputation and rankings.
Still, a GBP page brings various benefits, most notably increased organic traffic as a result of better exposure. If well-optimized, your page will appear in the Google Map Pack, where it will be prominently displayed in search results. Reclaiming broken links—A broken link may be a result of moving your website content around. You can reclaim the link by asking the external website’s owner to include the new URL. Tools like Semrush, Ahrefs, Moz, Majestic, and BuzzSumo can be used for off-page SEO analysis and link building.
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